HUMANIZING DISCOVERY ON SPOTIFY
As a Creator Product Marketer at Spotify, I build products and bring them to market in service of empowering artists, managers, and labels to grow and monetize their audiences in the new creator economy. My work involves go-to-market strategy, XFN stakeholder management, and humanizing algorithmic technology through marketing to make it more accessible for artists of all backgrounds.
Recently, I oversaw the messaging, XFN strategy, and launch of Made to Be Found, an interactive website designed to help artists better understand how fans find — and fall in love with — their music on Spotify. The site marks the first time that all pathways of discovery on Spotify are explained in one, cohesive place. Check out the site at: http://found.byspotify.com.
Read up on the site launch on Billboard here, with whom I had the privilege of explaining the vision behind Made to Be Found. The site was featured as 'Site of the Day' by FWA (Favourite Website Awards).
Agency Partner: Active Theory